Keynote speakers

We are proud to announce the keynote address of two of Europe’s leading scholars:

psychologist Jan De Houwer and brand expert Jean-Noël Kapferer

Jan De Houwer

Jan De Houwer received a PhD from the University of Leuven (Belgium), after which he lectured at the University of Southampton (UK). Since 2001, he heads the Learning and Implicit Processes Laboratory at Ghent University. Having (co-)authored more than 250 publications in high-end international journals such as “Psychological Bulletin” and “Behavioral and Brain Sciences”, Jan is a leading expert in the psychology of learning. His research specifically focuses on how spontaneous likes and dislikes can be learned and measured.

Jean-Noël Kapferer

Jean-Noël Kapferer is a renowned authority on luxury. Holding a Ph.D from Kellogg Business School (USA), and being HEC Paris Emeritus Professor, he now conducts his research on the mutations of luxury and luxury brand management at the INSEEC Luxury Institute. He is honorary editor of the Luxury Research Journal, has extensively published in international journals, co-authored the reference book “The Luxury Strategy“, and is author of “How Luxury Brands Can Grow Yet Remain Rare”.