Conference chairs

EACR 2018 is organised by:

Maggie Geuens

Ghent University

Mario Pandelaere

Virginia Tech

Michel Pham

Columbia Business School

Iris Vermeir

Ghent University


Maggie Geuens is Professor in Marketing at Ghent University. She holds a PhD from the University of Antwerp, Belgium. Her main fields of research interest are in advertising effectiveness, emotional and attitudinal responses, and food decision making. In these fields she has contributed to over sixty papers, and has published in top tier journals such as Journal of Consumer Research, Journal of Marketing Research, and International Journal of Research in Marketing. She is co-author of an international text book on Marketing Communications and serves as a member of several editorial boards (e.g., Journal of Marketing and International Journal of Research in Marketing).

Mario Pandelaere is Associate Professor in Marketing at Virginia Tech and part-time Professor in Marketing at Ghent University. He received a PhD from the University of Leuven (Belgium). His research interests include persuasion, judgment and decision making and materialism and conspicuous consumption. His work has been published in top-tier journals in Business and Psychology, including Journal of Consumer Research, International Journal of Research in Marketing, Journal of Consumer Psychology, Journal of Experimental Social Psychology, and Psychological Science. He serves on the editorial board of the Journal of Consumer Research and is a Senior Editor for the International Journal of Research in Marketing.

Michel Tuan Pham is the Kravis Professor of Business in Marketing at Columbia University. His PhD degree is in Business Administration-Marketing from the University of Florida. His is best known for his research on the role of affect—moods, feelings, and emotions—in judgment and decision-making, and on consumer self-regulation. He has authored many widely cited articles in outlets such as the Journal of Consumer Research, Journal of Marketing Research, Journal of Consumer Psychology, etc. He is a past President and a 2015 Fellow of the Society for Consumer Psychology. His 2013 Journal of Consumer Psychology article on “The Seven Sins of Consumer Psychology,” is a must-read in many doctoral seminars.

Iris Vermeir is Associate is Professor of Marketing at Ghent University and holds a Phd from the same university. Her research focusses on sustainable consumption, ethical decision making and food consumption. She has published her research in journals such as the Journal of Consumer Research, Journal of Services Research, Managing Service Quality, International Journal of Advertising, Journal of Computer-Mediated Communication, Journal of Business Research, Journal of Business Ethics, Psychology & Marketing and Journal of Economic Psychology. She is ad hoc reviewer for several international scientific journals.